Heyman, without a doubt the single greatest mind with regards to booking. He had the ability to make people care about wrestlers by highlighting their best attributes. I mean without Heyman, The Sandman would just be another useless wrestler who nobody gave a shit about, but Heyman's booking managed to mask his difficiencies. Why TNA haven't picked up the phone and offered him a job is beyond me, I mean it's not like Russo's booking has increased ratings or buyrates.