I'm not a fan of the belt, but I think Cena was much less kid-friendly there, actually swearing which he never does anymore. It was a good feud, 'cos JBL is great on the mic, and so is Cena, and I think from this you can see his charisma and why he has been pushed. I'm not the biggest Cena fan but I think he would be alot better heel, playing the cocky heel.